ULU’s founder Toms shares the story behind the idea:
"After spending a winter in Bali, I fell in love with the feeling of freedom in Uluwatu. It’s a magical place in the southwest of the island, where cliffs meet waves, surf, endless summer, and sunsets that make time disappear. There was something so real and lasting in it all. I wanted to bring that feeling back home – and that’s how ULU was born."