Business & Leisure in Jūrmala: A Handbook for Conference Guests
Jūrmala is the perfect place to combine a business trip with relaxing downtime, creative experiences, or team-building moments. This curated collection is designed especially for conference participants and business travellers who wish to discover Jūrmala beyond meeting rooms — enjoying spa escapes, art, nature, and local culture.
Such experiences fall under the global concept of “bleisure” (business + leisure)—transforming a professional journey into an inspiring, well-balanced adventure. Whether you’re after a brief creative pause, an active outdoor challenge, or a slow evening by the sea, Jūrmala offers something for groups all year round.
Relaxation & Wellness
Jūrmala SPA Hotel
- Wellness Oasis: Weekdays €25 (2 h 30 min) / Weekends €30 (1 h 30 min)
- Private booking: €2,000 for 150 persons
- Wine & Cheese Evening with Jānis Kaļķis: ~€25 / person (from 16 persons, ~3 h, includes snacks)
- Group fitness classes: ~€15 / person (min. 10 persons)
Languages: LV, EN
Contact: +371 67 784 439 | conference@hoteljurmala.com | hoteljurmala.com
Baltic Beach Hotel
- Spa & Sauna Rituals for groups: from €99 per person (2–3 h)
- Exclusive use of spa complex: €500 (incl. VAT) / hour
Languages: LV, EN, RU
Contact: +371 67 771 411 | res@balticbeach.lv | balticbeach.lv
Excursions offered via Baltic Beach (for conference groups):
- Old Riga (Vecrīga) – €100 (2–3 persons), €80 (4–7 persons), €50 (8–20 persons)
- Riga Game (interactive city tour) – €50 / person, 3.5 h
- Sigulda – €175 (2–3 persons), €125 (4–7 persons), €90 (8–20 persons)
- Rundāle Palace – same scale prices as above
Languages: LV, EN, RU
Contact: Zane Otersone | +371 28 662 267 | guestrelation@balticbeach.lv
Art, Culture & Inspiration
- “Art in the Museum”: creative workshop tied to a current exhibit
- “I Love You, Jūrmala!”: trivia game about Jūrmala’s history
- Price: €45 per group (up to 25 persons)
Languages: LV, EN
Contact: Keneta Krauze | +371 29 328 582 | keneta.krauze@jurmala.lv
- “Joy of Colour in the Art of Valds Bušs”: get to know the artist’s work via a creative task
- Price: €45 per group (up to 25 persons)
Languages: LV, EN
Contact: Keneta Krauze | +371 29 328 582
Rainis & Aspazija Summer House
- Guided tour of the “Me and You” exhibition, the memorial rooms, and the gardens
Group size: up to 25 persons
Duration: ~1 hour
Entry: Adults €2; Students, pensioners €1; Guided tour: LV €5 / person, EN/RU €7 / person
Languages: LV, EN, RU
Contact: +371 67 229 980 | memorialiemuzeji.lv
- Fish smoking masterclass (1.5–2 h), by request
Language: LV
Contact: +371 67 754 909 | brivdabasmuzejs@jurmala.lv
- 45-minute guided tour of the iconic building (architecture + acoustics)
Pricing (weekdays until 17:00): €50 (≤10 persons), €90 (11–30), €150 (31–50)
Weekend rate (until 17:00): €150 flat
Option to include a musical performance: €484
Languages: LV, EN
Contact: +371 67 762 092 | dzintarukoncertzale.lv
Creative Workshops & Experiences
Jūrmala Craft Studio (Amatnīca)
Choose from various hands-on workshops:
- Paper casting – 2–3 h, €10 / person (up to 10 persons)
- Orienteering game – 1.5–3 h, €5 / person or €80 / group (12–30 persons)
- Incense making & tea blending – 30 min, €20 / person (up to 20 persons)
- Braided belt workshop – up to 4 h, €15 / person (up to 10 persons)
- Linen shirt workshop – 2 days, €99 / person (up to 20 persons)
- Skincare workshop – 2 h, €20 / person (up to 20 persons)
- Fire rituals – ~2 h, €30 / person (7–30 persons)
- Ancient torch making – up to 2 h, €15 / maker, €2 / person (spectators) (≤20 persons)
- Painting & graphic art sessions (Anna Zandberga-Šenke) – 3–4 h, €25 / adult, €10 / child (≤20 persons)
Languages: LV, EN, RU (depending on instructor)
More info: amatnica.lv/darbnicas
Cemme
- Tour + screen-printing workshop (design your own fabric bag)
Groups: up to 20 persons
Price: from €100 (~2 h)
Languages: LV, EN
Contact: cemme_info@inbox.lv | +371 26 361 101 | cemme.lv
Bulduri Technical School (Bulduru Tehnikums)
- Floristry workshop – ~45 min, ~€45 / person (materials included), up to 20 persons
Languages: LV, EN, RU
Contact: +371 29 435 887 | bulduri.lv
Active Leisure & Outdoor Experiences
SUPFIT Adventures
- Sunset in Ķemeri swamp – ~€30 / person
- Sunrise in Ķemeri swamp – ~€35 / person
Includes boards, paddles, instructors, and photo service
Up to 40 participants
Languages: LV, EN
Contact: +371 29 618 236 | supfit.lv
Seko Saulei Recreation & Sports Complex
- Motorized floating terrace ride – €75 / hour (up to 25 persons)
Contact: +371 29 549 910 | info@sekosaulei.lv | sekosaulei.lv
Advaita Adventures
- Swamp boots team building – ~€20 / person, 2–3 h
- Sunrise with SUP or canoe + breakfast – from €30 / person, 2–3 h
- Sunset with SUP or canoe in Ķemeri mire – from €30 / person, 2–3 h
- Electric bike excursions – from €35 / person (4–6 h, 25–45 km)
- Forest skiing – €15+ / person, 2–4 h
Languages: LV, EN, RU, DE, ES
Contact: hello@advaitaadventures.lv | +371 26 767 222 | advaitaadventures.lv
Jurmala Golf Club
- Short program – 1.5 h, €29 / person
- Extended program – 2.5 h, €39 / person
Post-game meals available in HIO restaurant, custom menu options possible
Contact: jurmalagolf.com | +371 67 160 300
Tasting Workshops & Culinary Experiences
- 1-hour brewery tour – includes welcome beer, brewing philosophy, process, + tasting of six beers
Price: ~€20 / person (up to 15 participants)
Languages: LV, EN, RU
Contact: prusaksalus@gmail.com | +371 29 176 781
- Mobile pastry workshop (1.5–2 h)
Price range: €6–20 / person (depending on group size and menu)
Languages: LV, EN, RU
Contact: +371 29 453 785
Seasonal & Unique Attractions
Jūrmala Butterflies (Tauriņi)
- Tropical butterfly house — geodesic dome with tropical plants and live butterflies from South America, Asia, Africa
Price: €5; For groups (15+): €4 / person
Opening hours: 11:00–18:00
Contact: jurmalastaurini.lv | +371 29 353 571
Games & Entertainment
T/C KORSO “Mafia”
- Interactive psychological game (9–35 players)
Price: ~€70 / hour (min. 2 hours), includes professional host, music, surprises
Languages: LV, EN, RU
Contact: +371 20 453 355 | mafia.jurmala@gmail.com