Even in winter, Jūrmala retains its distinctive charm. The quiet resort town welcomes the year’s end in its own nuanced way – with calm, warmth, and a gently muted festive atmosphere. Here, the holiday season means unhurried enjoyment: refined meals in the city’s restaurants, restorative spa rituals, and peaceful relaxation in hotels.
The city’s environment enhances the festive mood: parks and squares are illuminated and decorated with subtle, tasteful details, while Jomas Street, with its “Christmas Tree Promenade,” and the Christmas tree in Majori Square stand out as the season’s key highlights.
Cultural life remains just as rich at the turn of the year. The Dzintari Concert Hall – Jūrmala’s cultural centre for more than a century – hosts its Christmas Festival in December, and the city’s exhibition halls offer art experiences for reflection and inspiration.

The Magic of Christmas in Jūrmala

In December, Jūrmala glows with festive light – parks, squares, and streets transform into a refined winter landscape. At the heart of the season is Jomas Street with its “Christmas Tree Promenade”, where more than a hundred Christmas trees line the pedestrian zone, each with its own character and decorations, creating an open-air festive gallery. The city’s main Christmas tree, lit on 29 November, becomes the centre of celebration and lively activity. The street is illuminated by glowing light spheres and an “ice cottage”, adding a restrained yet expressive festive atmosphere.
From 14 December, Dzintari Forest Park also comes alive in a special light scenography – illuminated paths, star motifs, and the playful silhouette of an airship invite visitors to enjoy an unhurried evening walk.
Meanwhile, from 29 November to 23 December, the Jūrmala Tourism Information Centre hosts the Christmas Post, where visitors can send a warm greeting or a letter to Santa Claus – to share the holiday spirit with someone special. Find out more about what’s happening in the city at visitjurmala.lv.

Festive Season in Jūrmala Hotels

December in Jūrmala is a time of celebration, when seaside resort hotels offer a variety of opportunities to enjoy the year-end atmosphere. Baltic Beach Hotel & SPA invites guests to festive dinners at the View Restaurant – Seafood & Grill on Friday evenings (5, 12, and 19 December), where a refined four-course menu is complemented by live music. The hotel will host an Advent brunch and Christmas tree lighting ceremony on 30 November, and on 24 and 25 December, festive five-course Christmas dinners prepared by chef Dmitry Polyakov, with live music and surprises for children. At the end of the year, guests can enjoy the New Year Pre-Party Disco Night (27 December), the glamorous White Party (31 December), and the exclusive VIP Posh Party (31 December), followed by the New Year Afterparty 2026 (1 January).

Hotel Jūrmala SPA also offers special events during the festive season – Christmas Dinner (25 December) and an extensive New Year’s Eve celebration (31 December) with dinner, music, dancing, and an overnight stay at the resort hotel. Corporate clients can also celebrate the season with elegance – enjoying a festive dinner or banquet package with venue rental included as a complimentary gift.

During the festive season, Lielupe by Semarah Hotels offers three special experiences: a New Year’s Eve celebration with a dance programme and festive buffet (31 December), festive dinner at the Lielupe restaurant with an abundant buffet (31 December), and the New Year 2026 package, which includes dinner, accommodation and seaside relaxation (31.12.2025–01.01.2026). Learn more about seasonal offers in the section: visitjurmala.lv

Christmas Festival at Dzintari Concert Hall

In December, Dzintari Concert Hall invites everyone to experience the magic of the festive season. The Small Hall, known for its warm atmosphere and outstanding acoustics, will host the traditional Christmas Festival (6–31 December) – a celebration of music, artistry, and holiday spirit. The festival opens with Egils Siliņš and Agnese Egliņa (6 December), followed by Vestards Šimkus (13 December), “Christmas in France” with the Latvian Radio Choir (19 December), and a fiery flamenco show from Barcelona (20 December). The festive week continues with Framest (25 December), Latvian Voices (27 December), and the Riga Cathedral Boys Choir (28 December). The programme concludes with “Italian Baroque Masterpieces” performed by Carlotta Dalia and Ieva Saliete (29 December), Andrejs Osokins’ piano evening “Beethoven, Bach, and Chopin” (30 December), and two New Year’s Concerts with Viennese Waltzes conducted by Mārtiņš Ozoliņš on 31 December. More information: dzintarukoncertzale.lv

Art for the Soul – Christmas in Jūrmala’s Exhibition Halls

In December, Jūrmala offers a peaceful and inspiring festive experience – a moment to pause and immerse in art.
At the Jūrmala City Museum, visit the exhibition “My Path. From Rozentāls School to Artist” (until 11.01), presenting four notable Latvian artists whose creative journey began under painter Jānis Rozentāls, one of Latvia’s art classics.
At the Jūrmala Cultural Space and Environmental Design Centre, explore “Jānis Pauļuks. Colour. Stroke. Expression.” (until 30.01) – a retrospective on the Latvian modernist master whose work radiates the power of colour and expression.
At Art Station “Dubulti”, artist Vidvuds Zviedris presents his large-scale solo exhibition “Once There Was a Blue Grass and Green Sky” (until 01.02), addressing themes of shared responsibility and humanity through paintings and sculptures.
Aspazija’s House hosts “Aspazija. A Strong Woman. A Portrait” (until 10.01), marking the poet’s 160th anniversary and portraying her as a bold, self-aware, and socially active figure – one of the most remarkable women in Latvian cultural history.
The Bulduri Exhibition House invites visitors into the atmosphere of Jūrmala’s landscape painting legend Valdis Bušs (1924–2014), revealing his distinctive colour palette and emotional connection to nature motifs. The competition exhibition “How Much Is It Worth?” (until 30.12) is also presented here, encouraging reflection on contemporary value systems and artists’ perspectives on material and spiritual experience. Learn more about current exhibitions: visitjurmala.lv

A Gift with the Feeling of Jūrmala

During Christmas, the most meaningful gift is peace and well-being. The resort city of Jūrmala offers the opportunity to give something truly valuable – an experience that brings relaxation, warmth, and time for oneself. A gift card is an elegant way to share the genuine Jūrmala feeling – a chance to recharge, enjoy tranquillity, or discover something new together with loved ones.
Gift cards are available at major resort hotels and SPA centres – Baltic Beach Hotel & SPA, Hotel Jūrmala SPA, Lielupe Hotel by Semarah, Kurshi Hotel & SPA, and the Rehabilitation Centre “Jaunķemeri”. For those wishing to gift fun and movement, the Līvu Akvaparks gift card is the perfect choice. Discover more gift ideas at visitjurmala.lv.