Love Month in Jūrmala

Romantic walks and the atmosphere of love in Jūrmala

Isn’t a city of sunrises and sunsets the perfect place to spend the most romantic month of the year? Morning and evening by the sea often become moments couples choose to share together — unhurried and fully present. This year, the visual mood of these moments at Dzintari Beach, at the end of Turaidas Street, is enhanced by a graphic symbol of love — a traditional large-format heart that becomes a natural accent for couples’ photographs in the glow of the sunset.

In February, Jūrmala extends this atmosphere into the urban landscape. Along Jomas Street, light spheres designed by the internationally recognised architectural studio DJA – Didzis Jaunzems Architecture illuminate the street, while metallic star-shaped installations shimmer among the paths and trees of Dzintari Forest Park. Soft pink tones create a quiet, romantic backdrop for evening walks and intimate conversations.

From the city lights, the romantic narrative continues in Ķemeri Resort Park — the oldest public park in Latvia outside Riga. Here, architecture and landscape form a balanced environment for leisurely walks. In winter, the park’s spatial clarity becomes especially pronounced: winding paths and small bridges over canal waters create a calm and elegant setting for togetherness. The neoclassical rotunda on Love Island stands out as a quiet stopping point for conversation and unhurried presence.

Shared activities during the Love Month

In winter, Jūrmala offers movement and togetherness in the open air — activities that naturally align with the spirit of the romantic season. Cross-country skiing is available both in forested areas and along the seashore: Dzintari Forest Park features an illuminated classical skiing track. At the same time, the beach hosts a long cross-country skiing route stretching from 36th Line to Jaunķemeri. Winter activities are complemented by the ice rink in Kauguri, which has become a lively meeting place for couples and friends.

For a particularly serene experience, couples may plan a sunrise snowshoe hike in the Great Ķemeri Bog area — a quiet early-morning walk with a limited number of participants, organised by Advaita Adventures on 14 February. On 21 February, Ķemeri National Park will host “Winter Bog Tinder” — a sunrise hike where meeting people happens through movement and nature rather than apps, concluding with a breakfast picnic in the bog.

Quiet cultural experiences during the Love Month

In February, Jūrmala offers a concentrated cultural route especially suited to calm togetherness, conversation and inspiration. In the city’s exhibition spaces, art becomes a space for reflection. Jūrmala Museum invites visitors to explore resort history in the exhibition The Doctor at the Resort in the 19th Century and contemporary processes in Shrub Constellation. The exhibition At the Turn of the Year at Jūrmala Cultural Centre (until 12 February) offers a visually nuanced reflection on transitions between times. Bulduri Exhibition Hall invites contemplation on identity and relationships through the Latvian Academy of Art Textile Department students’ exhibition Human Trajectories. For an overview of current exhibitions and programmes, see the publication What’s On in Jūrmala’s Exhibition Halls?

Cultural evenings during the Love Month are naturally complemented by the February programme of Dzintari Concert Hall, creating an elegant, musically layered backdrop for romantic winter days in Jūrmala. On 1 February, audiences are invited to the lecture-concert Ēriks Ešenvalds. Song of the Soul; on 8 February, to the tango concert programme Kaspars Zemītis and Friends. An Argentine in Europe. Valentine’s Day on 14 February is highlighted by the piano concert Aurēlija Šimkus. Vienna Carnival, featuring works by Haydn, Beethoven, Schumann and Brahms. On 15 February, Weekend Music. Jānis Šipkēvics’ Mini-Opera “Babītes Baobabs” will be performed; on 21 February, Raphael Wressnig & Soul Gift feat. Gisele Jackson takes the stage; and the month concludes on 22 February with pianist Antons Ļahovskis performing Beethoven, Prokofiev and Couperin. The full concert programme is available on the Dzintari Concert Hall website.

Valentine’s Day offers in Jūrmala

Valentine’s Day in Jūrmala unfolds as a multi-layered experience — from unhurried time for two to refined dinners and live music evenings. Baltic Beach Hotel & SPA offers romantic spa and accommodation packages throughout February. The Romantic Escape (valid until 31 May 2026) combines accommodation with sea views, a chef-prepared dinner and relaxation in the Sea Wellness seawater centre. From 9 to 15 February, the Garden of Love experience offers sauna rituals, couples’ massages and peaceful relaxation accompanied by a glass of prosecco.

On 14 February, Lielupe by Semarah Hotels invites couples to embrace romance with the Before Sunrise package — dinner, access to the wellness centre, overnight accommodation and a leisurely morning, complemented by musical evenings and calming yoga sessions.

On Valentine’s evening, Jūrmala’s restaurants create a special gastronomic route: candlelit romantic dinners at Faces restaurant, a four-course dinner with sea views at 36.Line Grill Restaurant, live music evenings at Laivas and Bagete restaurants and at MarMar café, a Valentine’s event with Toms Auzs at Kūriņš café, and a festive evening at Alba café. For a relaxed Valentine’s morning or afternoon, late breakfasts at Majorenhoff restaurant and weekend grill brunches at VIEW Restaurant – Seafood & Grill offer a calm, flavour-rich way to enjoy Valentine’s Day in Jūrmala together. More Valentine’s Day specials can be found in the Seasonal Offers section.

Spa as a space for togetherness

During the Love Month, romance in Jūrmala takes on another dimension — expressed through silence, attention and time spent without haste. Spa environments become balanced settings for restorative experiences, where physical wellbeing and a calm rhythm allow couples to focus on presence and togetherness.

Baltic Beach Hotel & SPA – one of the most comprehensive spa destinations on the Baltic Sea coast, where wellness is the core of the experience, offering over 300 treatments, the Sea Wellness seawater relaxation centre and the extensive sauna complex The Garden. The offer is complemented by professionally guided sauna rituals, mud therapy using therapeutic mud from the Ķemeri area, and climate therapy based on the city’s unique seaside microclimate.

Jūrmala Spa Hotel – a contemporary spa hotel featuring the multi-layered Wellness Oasis sauna and pool centre, suitable for both active relaxation and calm rejuvenation. Alongside classic massages, the treatment menu highlights Eastern practices and seasonal rituals using natural ingredients such as lavender, linden blossom, amber and Ķemeri mud-based cosmetics.

Lielupe by Semarah Hotels – set within a centuries-old pine forest near Bulduri Beach, the spa offers a 25-metre swimming pool, saunas and contrast treatments designed for balanced physical renewal. The ritual menu combines locally inspired treatments from the “Latvian Rituals Collection” with exotic body-reboot experiences, including pindas massage and hot basalt stone therapy.

Kurshi Hotel & Spa – a tranquil spa environment focused on balance and wellbeing, defined by silence, warmth and authentic sauna traditions, with a Finnish sauna, Turkish bath and relaxation areas with tea rituals. The sauna programme features whisking rituals, eucalyptus treatments, and therapies using Latvian lake mud (sapropel), honey, citrus fruits and natural scrubs (the spa is open Thursday to Sunday until 30 April 2026).