Looking for a peaceful winter escape after the festive season? January in Jūrmala offers the perfect setting for a post-holiday detox focused on wellness, nature, and mental balance. From seaside SPA experiences and treatments to quiet winter walks along the beach and in pine forests, as well as inspiring exhibitions and cultural spaces, Jūrmala invites you to slow down, recharge, and start the new year with clarity and renewed energy.

SPA

Baltic Beach Hotel & SPA is one of the most comprehensive and multi-layered SPA destinations on the Baltic Sea coast, offering more than 300 treatments — from classical resort medicine to contemporary wellness and aesthetic medicine approaches. Here, SPA is not an add-on to relaxation but its central axis, allowing guests to consciously plan several days of recovery after the intensity of the festive season.
A defining element of the hotel’s identity is the Sea Wellness relaxation centre, where treatments take place in purified Baltic Sea water, providing an authentic seaside wellness experience throughout the year. The Garden water and sauna complex offers a structured relaxation environment featuring a Kneipp contrast path, the Turkish steam bath Hamam, an amber sauna infused with citrus aromas, the Rasul Eastern bath, and the Old Wood alder sauna — creating a balanced experience of warmth, contrast, and tranquillity.
The hotel is also distinguished by its professionally guided sauna rituals, where traditional whisking is transformed into a carefully designed wellness process. Alongside Slavic and juniper saunas, guests can enjoy whisking with birch brooms, contrasting ice rubs, aromatherapy, salt and lemon peelings, and relaxation in an aromatic hay room — strengthening the body while calming the mind.
Unique in the Baltic region, Face SPAce combines physiotherapy principles with high-precision cosmetology, focusing on deep facial muscles, microcirculation, and tension release to deliver targeted, result-oriented facial wellness.
A special place in the hotel’s offer is reserved for mud therapy — one of Jūrmala’s historic resort specialities. Treatments use therapeutic mud, including mud from the Ķemeri area, highlighting its anti-inflammatory, anti-swelling, and restorative properties, complemented by climatotherapy based on the town’s distinctive seaside microclimate.

Jūrmala Spa Hotel offers a contemporary SPA environment with an extensive sauna and pool centre, as well as a diverse range of treatments for physical and mental relaxation.
The Wellness Oasis sauna and pool centre is designed as a multi-layered space catering to different needs and moods. Alongside the Roman steam bath with high humidity and an aromatic herbal sauna, guests can enjoy a hot Finnish sauna, a purifying salt sauna, and a specially designed children’s sauna — making the SPA experience suitable for families as well.
Within the SPA treatment menu, Eastern practices stand out alongside classical massages — including the Indian head massage, Champi; the Thai foot ritual, and Reiki therapy — all aimed at balancing the nervous system, relieving tension, and promoting deep relaxation. Seasonal and thematic rituals featuring coffee, green tea, lavender, linden blossoms, amber, and Ķemeri mud-based cosmetics also play a significant role, offering a balance between gentle detox and emotional comfort.

Lielupe by Semarah Hotels is nestled in a centuries-old pine forest just a few hundred metres from Bulduri Beach, offering a SPA experience particularly well-suited for families with children.
The wellness centre features a 25-metre swimming pool with cascades, a jacuzzi, a Finnish sauna, a Turkish steam bath, and contrast showers. Special attention is given to a child-friendly SPA environment, featuring dedicated pools and a separate collection of rituals for children and teenagers, allowing SPA visits to be planned as a shared family experience rather than an adults-only privilege.
The SPA and cosmetology offer is structured as a thematic ritual menu. The “Latvian Ritual Collection” highlights locally inspired treatments — Sea Touch with seaweed wrapping, Honey Cranberry for skin renewal, and Baltic Amber with a relaxing massage. The exotic rituals section includes treatments especially beneficial for a January body reset, such as the Indian pinda massage, hot basalt stone massage, and Turkish dry hammam.
For facial care, the hotel works with professional brands including the Italian Comfort Zone, emphasising relaxation, improved sleep quality, and the restoration of psycho-emotional balance.

Kurshi Hotel & Spa (open from Thursday to Sunday until 30 April 2026) offers a calm, balance-oriented SPA experience focused on physical well-being — particularly suitable for an unhurried post-holiday detox.
The character of this hotel’s SPA is defined by silence, warmth, and authentic sauna traditions. The Turkish steam bath and Finnish sauna are combined with a relaxation zone and tea breaks, creating an environment where the body naturally unwinds and the mind settles. The sauna programme stands out for its whisking rituals, aromatic eucalyptus whisking, and multi-layered treatments using Latvian lake mud (sapropel), honey, citrus fruits, and natural scrubs.
Kurshi Hotel & Spa is distinguished by its clearly structured sauna ritual culture — from short cleansing treatments to longer rituals such as Sounds of Lake, Etno, or Royal Whisking, where the sauna experience is combined with body peelings, wraps, massages, and unhurried relaxation. This is a choice for those who perceive SPA as a process rather than just a procedure.
In addition to sauna experiences, guests can enjoy classical and therapeutic massages, lymphatic drainage, honey and anti-cellulite treatments, and professional facial care. The SPA offer is also available for children and teenagers, with gentle massages, chocolate treatments, and even a special sauna ritual for children — making this a suitable destination for families seeking shared yet peaceful relaxation.

Evening Walks in the City Glow

Even in January, Jūrmala retains its festive atmosphere, still present and enjoyable during leisurely evening walks through the town. The lights switched on in December continue to glow along streets, in parks, and public squares, offering a quiet yet visually rich environment that naturally slows the pace of everyday life.
A special highlight in this winter landscape is Jomas Street, where the “Christmas Tree Promenade” (on view until 11 January) transforms the pedestrian street into an open-air gallery. More than a hundred Christmas trees — each with its own character, materials, and artistic concept — create a community-driven festive space where every installation becomes a small visual story.
In the evening hours, illuminated light spheres enhance the promenade, stylistically echoing the town’s main Christmas tree and adding a playful accent to the surroundings.
By contrast, Dzintari Forest Park offers a different interpretation of festive light — subdued, nuanced, and closely connected to nature. Metallic star-shaped installations placed among pathways and trees blend organically into the park’s structure, forming a visually rich yet unobtrusive lightscape. Here, urban brightness gradually transitions into a peaceful walk through a pine forest, preserving the festive mood well into early January.

Walks in Nature — Sea, Forest, and Winter Silence

Winter in Jūrmala reveals itself through a milder climate, longer frost-free periods, and changeable weather conditions that create favourable circumstances for regular, gentle walks in nature. January is when the sense of coastal openness becomes especially tangible — the expansive beach, the calm Lielupe River, sand dunes, and evergreen pine forests.
The dunes and shoreline invite unhurried walks without a fixed route — with the freedom to change direction, pause, gaze at the horizon, or follow a forest path. The scent of pine is now more restrained, while the air is marked by clarity and coolness, making each step more mindful.
Jūrmala’s greatest natural asset — its pines and spruces — become constant companions during winter walks. This is particularly evident in Ragakāpa Nature Park, home to one of the oldest and most natural forest massifs along the coast. Here grow pine trees more than 200, and even 300, years old, their twisted trunks clearly telling a story of centuries spent adapting to sea winds and sandy terrain.
Winter walks in Jūrmala are not about extreme challenges but about presence — breathing in cool, clean air, moving through ever-changing landscapes step by step, and sensing how the town and nature coexist side by side. January becomes a time to experience Jūrmala more quietly, more deeply, and at a slower pace. More about nature and urban routes — here.

Until the end of January, winter nature walks in Jūrmala can be enriched by the Exploratory Light Trail at Dumbrāja Boardwalk in Ķemeri, offering an atmospheric evening experience through a nocturnal wet forest with subtle light installations, winter forest sounds, and art objects reflecting the cycle of life and Latvia’s native owl species; the trail begins near “Meža māja”, is approximately 500 metres long, takes around 20 minutes to complete, and is open daily from 4:00 p.m. to midnight.

Mental Detox and Inspiration for the New Year

In January, Jūrmala’s exhibition venues offer a multi-layered cultural experience that naturally complements SPA relaxation and walks, creating space for reflection, thought, and inspiration.
The exhibition “The Doctor at the Resort in the 19th Century” at Jūrmala Museum explores the formation of resort medicine and health culture, while the exhibition “At the Turn of the Year” by Signe Štrauss and Jekaterina Grjazeva at Jūrmala Cultural Centre offers a quiet, visually nuanced reflection on the transition between the departing and the coming year. A strong artistic impulse is provided by Jānis Pauļuks’ painting exhibition “Colour. Brushstroke. Expression.”, while at Art Station Dubulti, Vidvuds Zviedris’ solo exhibition “Once There Was Blue Grass and Green Skies” invites reflection on human responsibility, fragility, and presence in the contemporary world.
An international accent in January’s cultural landscape is provided by the exhibition of British pop art classic Antony Donaldson at Gallery Bastejs. His work introduces a vibrant yet thoughtful counterpoint to the quieter rhythm of the season, adding visual intensity and contemporary reflection to Jūrmala’s winter cultural programme. Together with the town’s other exhibition spaces, it contributes to a refined cultural route — from historical insight to modern artistic expression — offering a form of mental detox that is subtle, focused, and lasting. More about the exhibition programme — here.