Jūrmala is the central 24-kilometre stretch of the Gulf of Riga coast, which is lapped by the calm, slightly salty (5-7 ppt) waves of the Baltic Sea. Dictated by the winds and the light, the colour of the sea changes from light brown to blue-grey and granite grey, while the beach is a constant golden shimmer of quartz sand. A forested dune coast runs almost the entire length of the beach, sheltered from wind blasts and washouts by willow groves. Although the coastal landscape may seem homogeneous at first, the character and atmosphere of the beach change every few hundred metres. This is mainly determined by the adjacent neighbourhoods – more than ten distinct areas of the city – and the distance from the centre of Jūrmala.

Just like authentic pearls, no two beaches are the same in the string along the Jūrmala coast. From utterly lively urban beaches, they transform into almost untouched wild seashores; they offer space for intense sporting activities as well as peaceful health-boosting activities, for socialising as well as contemplative solitude, for fine dining experiences in restaurants as well as simple picnics.

Welcome to Jūrmala's Beach Guide! Discover the unique charm of our coastline and find your perfect spot for an unforgettable experience. Click to explore more!